He Gets Us

How did the world’s greatest love story become known as a hate group? Our client saw Jesus as a radical activist that had been hatejacked by extremists. Rather than his name being associated with unconditional love, his name was being used to judge, harm and divide. And they asked us to fix it. My partner and I came up with He Gets Us — an idea that took the experiences of a man that lived two thousand years ago and retold them through a modern lens that allowed both believers and skeptics to relate to him in a new way.

Case Study

Super Bowl Commercials

National Television

Emerging Technology

We asked an artificial intelligence image generator to show us pictures of love. The results were abstract, flowery and fake. Then, we asked it to generate images using Jesus’ own words to describe love.

 

OOH

 

Social

 
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