My role as a creative director is to get the best work for my clients. This means pushing myself, my creative teams and my clients to be better every day. I believe in smart, emotionally truthful creative that connects with the human spirit.

As a writer, my responsibility is to hone my craft—to write every day, to labor with mind and pen till each sentence speaks with clarity and voice. My work is built on the shoulders of many brilliant and hard-working people.